Custom mobile apps for luxury fashion houses and boutiques
MobiLoud builds native iOS and Android apps on your live store, so every campaign, product page and client service looks exactly as you designed it, not a generic template.
2,000+ apps published since 2013
Built on your site
Your site is built to your brand's standards, from the typography and imagery to the way each piece is presented. All of that carries over to your app.
Lookbooks, campaign films and brand stories, shown at full quality, exactly as on your site.
Zoom, product video, alternate views and material details, the way your product pages present them.
Boutique appointment booking and virtual styling tools on your site work for app users too.
Gift messages, signature packaging and gift cards, chosen at checkout as they are today.
Global-e, local currencies and duties handled at checkout, for clients in every market you ship to.
Klarna, Affirm, PayPal and cards, with the fraud screening already on your checkout.
Order history, saved addresses and wishlists, with clients kept signed in between visits.
Recommendations and on-site search, set up once for your site and your app.
Works with tools like:
...and every other tool on your site. See all integrations
Case studies
See examples of other luxury fashion and designer brands having success with their own mobile apps.
Tadashi Shoji
Luxury eveningwear and bridal Magento
18% of Online Revenue
↑30%
Mobile Revenue via App
↑10X
ARPU
↑8.3X
Conversion Rate
John Varvatos
Designer menswear Salesforce Commerce Cloud
10x Revenue Per User
Moda di Andrea
Parisian luxury boutique PrestaShop
Junior Couture
Luxury childrenswear Salesforce Commerce Cloud
"In high priced fashion, people want that VIP treatment. If you go to a John Varvatos location today, we'll take care of you. It's one-on-one. We'll work with you, hand you a drink when you walk in, you sit down in the nice little lounge area. We'll bring clothes to you to try on. It's a VIP customer experience that we're providing. We also want to do that via our app."
"MobiLoud gave us the technology to transform our website into an app without changing anything, which is the best way to test if it's profitable without investing huge amounts of money."
MobiLoud vs the alternatives
Luxury brands aren't built to squeeze into a template. But a custom app is overkill. MobiLoud is the sweet spot; everything you need, none of what you don't.
MobiLoud
Template app builders
Custom native
Weighing us against one builder in particular? See all comparisons.
What an app gives a luxury brand
Everything your site offers your clients works in your app, from appointments to gifting. Push brings your best clients to it, with no feed or inbox in between.
If clients book appointments on your site, they book them in the app, with the same booking tool. When a collection reaches your boutiques or a trunk show comes to town, a push invites the clients you choose to see it in person.
Campaign films, lookbooks and the craft behind a collection deserve more than a thumbnail in a crowded feed. Push opens straight to your editorial pages, shown in the app exactly as they are on your site.
12x more sessions per app user (John Varvatos)Public markdowns teach shoppers to wait for them. An app-only private sale reaches the clients you choose to invite, while your site stays at full price for everyone else.
Gift messages, signature wrapping and concierge chat work in the app just as they do on your site. Before the holidays, a push with your last order dates brings clients back in time.
~5% of users are on the app, but they generate around 50% of sales at peak season (Junior Couture)The operating model
Your team keeps working on your site, and all their work carries over to your app. You get a new native channel, without adding headcount.
Your team
Works on your site, as today
Our team
Looks after everything native
Getting live
We build, test and submit the app. Your team shares brand assets and approves each stage, so the app meets your standards before any client sees it.
Week 1
We agree how the app should present your brand and plan the launch with you, then you give us access to your store and developer accounts.
Weeks 1 to 2
Our team sets up navigation, tab menus and push on your live store and confirms every tool on your site works in the app. You'll hold a working preview by week two.
Weeks 1-2
Typography, spacing and navigation are tuned to your brand, push is connected and analytics reach GA4 and Firebase. After testing on iOS and Android, you approve the result.
Weeks 2 to 4
We take the app through both store reviews, which usually last one to two weeks, and publish it under your developer accounts. Then your launch plan begins.
We can deliver everything your legal, security and finance teams will ask for:
Have any more questions we didn't answer? Book a 30-minute call or send us a message to clear it all up.
Book a callYes. The app is built on your live store, so your typography, imagery and layouts appear exactly as they do on your site. Where something should differ in the app, like spacing or an element that only makes sense on desktop, our team adjusts it for the app without changing your site, and you approve the result before launch.
Yes, if they work on your mobile site. Appointment booking, event sign-ups, gift options, virtual styling and concierge chat are part of your pages, so they appear in the app just as they do on the web.
Yes. Clients find it in the App Store and Google Play, listed under your own developer accounts. It's built on your live site, with a native layer on top: tab bar and navigation, push notifications, persistent login, social sign-in and deep links. John Varvatos's app is rated 4.9 out of 5.
A small group of loyal clients is exactly who an app is for. They're the people who install it and keep it on their home screen, where your push reaches them directly. At Junior Couture, only about 5% of users are on the app, but they generate around 50% of sales at peak season.
Little beyond what your team does today. In week one, you agree with us how the app should present your brand, share your brand assets and give us access to your store and developer accounts. You approve each stage after that, with a final sign-off once the app is tested in weeks one and two. Your web team also adds two small files we provide, so links to your site open in the app. After launch, your team keeps working on your site, and we handle the native build, every iOS and Android update and both app stores.
Yes. Private sales, early access and app-only pieces are set up on your own store, the same way you set up any restricted collection or promotion. MobiLoud includes a JavaScript library that tells your site when a page is loading inside the app, so you can show, hide or change anything for app users.
Yes. International checkout tools like Global-e keep working, and each region can have its own app, or one app can serve several markets with a menu, push and onboarding for each. Moda di Andrea's app works in all seven languages of its store. Multi-language and multi-region setups are part of the Enterprise plan.
Yes, for clients who have the app. We set up universal links on iOS and app links on Android, so a link in your client emails, a message from a client advisor or a QR code on a printed invitation opens the matching page in the app. Everyone else sees your mobile site as usual, and your web team only needs to add two small files we provide.
Sparingly, and for moments that matter to their clients: an invitation to a trunk show or private appointment, a private sale, a new campaign film, and gifting reminders before the holidays. Every message can carry an image and open straight to the right page. Push is sent from your own OneSignal account, or from Klaviyo on the Enterprise plan, and our team sets it up with you.
Shopify, Shopify Plus, Magento and Adobe Commerce, Salesforce Commerce Cloud, BigCommerce, WooCommerce, Shopware, PrestaShop and custom platforms. John Varvatos's app is built on Salesforce Commerce Cloud, Tadashi Shoji's on Magento and Moda di Andrea's on PrestaShop.
Most brands are live in 2 to 4 weeks from kickoff: setup in week one, build and testing in weeks one and two, followed by app store submission and review. If a collection launch is coming, we time the release for it.
We help you plan the launch: an install banner on your mobile site, a note to your client list, social posts, and QR codes on your packaging. Client advisors can mention it in your boutiques, and an app-only private sale gives clients a reason to install.
The Business plan is $1,499 a month, or $1,274 a month billed annually, plus a one-time app development and submission fee, with up to 10,000 monthly active users included. Enterprise is custom-priced. Neither plan takes a share of revenue, so what you pay does not change with what the app sells.
You do. Your house owns the listings, ratings, installs, analytics and client data, because the app is published under your own Apple Developer and Google Play Console accounts. MobiLoud keeps the IP in the platform that builds the app, and if you move on, your listings and clients stay with you.
Get on a short call to discuss your project. After the call, we'll build a free, interactive preview of your mobile app, so you can get an idea of what the end product could look like.
