Jack & Jones is an international fashion brand, with an online presence and more than 800 retail stores across Europe and Canada.
Their apps have more than a million downloads on Google Play alone, and a 4.7 rating from thousands of App Store reviews. Those apps used to be custom-coded. Jack & Jones moved them to MobiLoud, which builds their apps on the website they already run.
The result was a much simpler workflow, with the same quality of app experience their customers had come to expect.
Part of the BESTSELLER Family of Brands
Jack & Jones is among a number of brands operated by fashion company BESTSELLER.
Founded in Denmark in the 1970s by the Holch Povlsen family, BESTSELLER is one of the world’s largest privately-owned fashion companies today, with a global customer base and multi-brand umbrella.
The company’s resume includes:
- 3000 branded retail stores in 32 countries
- More than 20 individual brands under the BESTSELLER umbrella
- A presence in 70 countries, across Europe, Asia, North America, South America, Oceania and the Middle East
- Positioned in 17,000 multi-brand and department stores worldwide
- 18,000 BESTSELLER employees around the world
Jack & Jones was founded in 1990, and today is BESTSELLER’s top-performing brand.
Why a Change Was Necessary
Jack & Jones originally had custom native apps, with unique builds for iOS and Android systems.
On the customers’ side, there was nothing wrong with this. The apps worked well, and the reviews showed that shoppers were happy with them.
But it was a headache behind the scenes. Two apps, plus the web platform, meant three code bases, with separate teams needed to maintain each.
That resulted in a large cost to keep everything up to date, as well as a lengthy process whenever updates were needed.
The Jack & Jones brand was looking for something simpler, which could still provide a great user experience, with less complexity behind the scenes.
Enter MobiLoud.
Getting Top Support and Key Mobile Features with MobiLoud
MobiLoud offered Jack & Jones a different way to build their apps: on top of their website. The apps carry over everything the site already does, with a native layer on top that makes them look and feel like native apps.
They had tried a website-based approach before, but couldn’t get push notifications working in those apps. This is where MobiLoud stands out. Our seamless integration with OneSignal made it incredibly easy for Jack & Jones to harness the power of mobile push notifications.
The support we were able to offer them was another big plus. As a fully remote company, we provide support around the clock, perfectly suited for an international brand like Jack & Jones.
Of course, the simplification behind the scenes and high-quality support means nothing if the result is a sub-par customer experience. But they saw no drop in the app experience when they switched their apps to MobiLoud.
Their customers still love to shop on the apps, and app users continue to spend more and shop more often.
Build Your Ecommerce Apps with MobiLoud Today
Jack & Jones is a huge, worldwide brand, and their case shows that even the largest ecommerce brands don’t need custom native apps.
An app built on your website gives your customers a great experience and all the benefits of a mobile app, for a much lower investment of time and money.
Even if you’re not convinced, the minimal cost required to get your app set up means there’s zero risk in trying it out, as Svend from BESTSELLER said to us.
“We decided we are ok with spending 3 months’ worth of money to get it all figured out. It’s fine, it works, and we’ve had no hiccups.”
You can do the same as Jack & Jones did for your ecommerce store. Whether you already have apps or not, whether your brand is niche or worldwide, MobiLoud is the perfect fit.
Get in touch with us now for a free, personalized demo to see how it works. You share what you want from your app, and we’ll show you how you can get it done with MobiLoud.
The entire process takes 2 to 4 weeks, after which you’ll have high-quality Android and iOS apps live in the app stores, actively growing your business.
Reach out now and help your brand take the next step.
The app
