Bring customers back with your own app

Growth is $799 a month, or $679 a month billed annually, with up to 5,000 monthly active users. Business is $1,499 a month, or $1,274 a month billed annually, with up to 10,000 monthly active users. Enterprise is quoted for your active user volume and requirements. All three plans include native iOS and Android apps and ongoing maintenance. Choose your plan based on the depth of app transformation, custom development and support you need.

Growth and Business support one website or store with a single country configuration. Choose Enterprise for multi-store, multi-site or multi-country setups. Enterprise supports navigation, languages, push notifications and onboarding tailored to each configuration, with the scope agreed for your business.

Growth includes basic launch guidance and technical support by email. Business adds onboarding and launch meetings, ongoing customer success guidance and custom analytics dashboards. Calls are available when a specific question or issue needs one. Enterprise adds a dedicated success manager, weekly project meetings and recurring strategy and performance reviews. Your team handles app promotion and campaigns, with guidance appropriate to your plan.

Growth includes app branding and small design adjustments. Business includes redesigning existing website pages into app-specific layouts and interactions, including home screens, category navigation and menus. When new pages are needed, your web team creates them on your website with our guidance. Enterprise includes that transformation, plus support for us to build new pages and sections on your site where feasible, or collaborate with your team, alongside agreed native functionality and integrations. Every plan includes the iOS and Android build, native configuration, branded app assets, push notification and analytics setup, testing, and app store submission. Ongoing UI and UX improvements after launch are included in the Business and Enterprise subscriptions. Your team does not have to staff the project.

A monthly active user is a unique device that opens the app in a 30-day window. Downloads and installs do not count, so someone who installed the app a year ago and has not opened it since is not a monthly active user. Two devices belonging to the same person count as two. We measure active users in Google Analytics and Firebase, both under your own Google account, so you can read the same number we do. Usage is reviewed each quarter against the previous three months, so one busy week does not move the price on its own.

Growth includes 5,000 monthly active users. Above that, usage is billed at $100 per additional 1,000 monthly active users. We review usage each quarter against the previous three months.

Usage above 10,000 is billed at $50 per 1,000 additional monthly active users. There is no cap on Business, and no point at which growth pushes you onto another plan. A Business customer at 60,000 monthly active users is a normal Business customer. We review usage each quarter against the previous three months rather than off a single month.

Enterprise is priced in tiers based on active user volume. Each quarter we look at the previous three months of usage with you, and the subscription moves up a tier as the app grows. There is no per-user overage on top of the tier. Because the review reads a three-month average, a promotion or a seasonal peak does not move the tier on its own. The usage review happens on the calls we already have with you, so the next tier is something you can budget for in advance.

No. There is no revenue share on any plan, at any volume. You pay the monthly subscription and any add-ons you choose. Every order the app takes is yours.

Native app maintenance is included on every plan. MobiLoud handles native fixes and app releases as iOS, Android, app store requirements and your website change. Growth includes small app-side design adjustments and documentation for your web team or agency. Business and Enterprise include app experience transformation: we redesign the layouts and interactions of your existing website pages for the app. This includes app-specific home screens, category navigation and menus, and can extend to product pages and the cart, while keeping your existing store functionality. Ongoing UI and UX improvements are included in your subscription, with priorities agreed together. On Growth and Business, your web team or agency creates any new pages on your website, with our guidance and coordination. Enterprise adds support for us to design and build new pages and sections on your site where feasible, or collaborate with your team where your platform or workflow requires it. Enterprise also supports custom native features and third-party SDK integrations. Larger development projects and SDK integrations are scoped and quoted separately for your approval.

The Apple and Google developer accounts stay in your name, and you pay Apple and Google directly for them. Push goes through your own OneSignal account, and OneSignal bills you above 1,000 app monthly active users. Klaviyo push is available on Enterprise. Beyond that, the only other charges are the new native features and vendor SDK integrations you approve in advance.

Yes. You can move from Growth to Business for app experience transformation and ongoing UI and UX improvements, alongside more launch guidance, customer success support and reporting. Enterprise adds broader scope for new app sections, native functionality and integrations, with dedicated support and multi-store, multi-site and multi-country setups. Your app, store listings and customer accounts stay with you when you change plans. Any added work or features are agreed before they start.

An SLA is available on Enterprise. You get response and resolution times committed by severity, with the most severe covered 24 hours a day, seven days a week, and an uptime commitment backed by service credits. The uptime commitment covers the app configuration MobiLoud serves to installed apps. Your own website and push delivery are outside it, since push delivery goes through your push provider. The full schedule is in the agreement.

Monthly is the default. Paying the year upfront takes 15% off the recurring fee. The billing option does not change what is included. On Enterprise we bill by invoice or bank transfer and work with purchase-order requirements. Contract length and payment terms are set in the agreement.

Each app is priced on its own active user volume. We then apply one discount to the combined monthly subscription, shown as its own line so you can see the size of it. You get one contract and one invoice across all of them.

The apps publish under your own Apple and Google developer accounts, so the listings, the ratings and the install base are yours, and so are the push and analytics accounts. MobiLoud keeps the platform the apps are built on, and the subscription covers your use of it for the term. If you later decide to build something custom, that app ships as an update to the same listing and your existing users come with it. Notice periods are set out in the agreement. On request we hand back an export of your app configurations and native build settings within 30 days of the engagement ending.